Michelle Peretz

I am a product designer passionate about combining behavioral insights with strong aesthetics to create delightful user experiences.


My name is Michelle, I recently earned a Masters of Information Management & Systems from the UC Berkeley School of Information.

I have always been intrigued by human behavior: Why do we behave the way we do? How do we make certain decisions? At first, I pursued this curiosity as a psychology major, and as an academic researcher in labs focusing on various topics from child psychology to organizational behavior.

Nowadays, the curiosity remains the same but the field has slightly changed. As a product designer, I merge my interest in human behavior and passion for design and aesthetics. I focus on crafting delightful designs and products that are informed by user needs and behaviors.

A few of my favorite things:

  • Watching episodes of The Great British Bake-Off

  • Throwing new pieces on the pottery wheel

  • Petting adorable dogs

  • Creating the perfect Spotify playlist

  • Planning my next travel adventure (Most recent visit: London!)

  • Food photography