Michelle Peretz

I am a product designer passionate about combining behavioral insights with strong aesthetics to create delightful user experiences.

Recent Projects

Beaukoh

Lead Researcher & Designer

Beaukoh is an app that aims to enhance the relationship and care between animals and their guardians by allowing them to manage their pet information in a central location, and access relevant animal related information. I conducted user research with key stakeholders such as pet guardians and shelters, and iterated upon lo and hi fidelity designs based on user testing.

Tools: Qualitative Interviews, Usability Testing, Competitive Analysis, Figma, Whimsical, Adobe Illustrator, Adobe Photoshop

WORKDAY: THE PLAYBOOK PROJECT

Product Design Intern

The Workday Playbook contains design thinking methods for employees to incorporate into their work. I conducted user research including qualitative interviews and usability testing and translated research findings into designs that will be implemented in the next release of the Playbook. 

Tools: Qualitative Interviews, Usability Testing, Affinity Diagrams, Sketch, InVision

 

 

hackathons & Previous work

Aham

UX Researcher & Designer

Aham is an app that helps you track, visualize and understand your mental health journey. Our team designed this app during a 24 hour Mental Health Hackathon. 

Tools: Sketch, InVision, Qualitative Interviews

Re:source connect

UX Designer

Re:source Connect is a communication platform that anonymously connects refugee newcomers with trained volunteers from Refugee Center Online. It won first place at a one day hackathon hosted by UC Berkeley-Haas. 

Tools: Sketch, InVision

 

CMYK Designathon

Visual Designer

My team and I created rebrand materials for a local Berkeley coffee tasting house, for which we won ‘Most Original Designs’. We distilled company values into three key themes, and developed creative marketing materials that highlight those values and themes. 

Tools: Adobe Illustrator 

POP & BOTTLE

Social Media & Marketing Associate

While working full-time at Pop & Bottle, I strengthened my skills in product and lifestyle photography, service design, graphic design, social media coordination, and marketing strategy. Click the button below to learn more about my role at Pop & Bottle, and to see some of my product photography. 

Tools: Adobe Creative Cloud's Lightroom, Photoshop and InDesign