Michelle Peretz

I am a product designer passionate about combining behavioral insights with strong aesthetics to create delightful user experiences.

POP & BOTTLE

Social Media & Marketing Associate

October 2016 - july 2017

what did i do at pop & bottle?

Pop & Bottle is an Almond Milk startup based on San Francisco. They produce on-the-go style almond milks in a variety of flavors (cold brew coffee, matcha green tea, cacao, and more.) Though my official role was Social Media and Marketing Associate, I had the valuable opportunity to take ownership on a number of diverse long and short term projects. While working at Pop & Bottle, I strengthened my skills in service design, graphic design, communication, and marketing strategy. 

Three of my main projects were planning and launching e-commerce distribution, producing creative content (photography, marketing materials, etc.), and helping plan and execute a booth for Pop & Bottle at Natural Product Expo West. Beyond these projects, I also worked diligently to form and maintain a collaborative relationship with Instagram influencers and companies within the health and wellness industry and grew our Instagram social media following from 4,000 to 25.5k in just 10 months.  


social media product and lifestyle photography

I collaborated closely with the founders of Pop & Bottle to develop a consistent aesthetic photography and marketing style. I carefully planned each photoshoot by collecting props and backdrops, and taking inventory of the necessary photos based on season, holidays, collaborations, and announcements. I have included a gallery of some of the product and lifestyle photography I produced over the course of my time at Pop & Bottle. 

Through this process, I strengthened my skills in photography and lighting, as well as with Adobe Creative Cloud's Lightroom, Photoshop and InDesign.